Press Release

Flying Health and Essity Ventures start a partnership for women’s health

Berlin, 16.09.2020 – The strategic innovation initiative of the global, leading hygiene and health company Essity and the leading ecosystem for next generation healthcare, Flying Health, will focus their partnership on start-ups in the field of feminine care and in particular femtech.

Essity Ventures is the first globally active strategic innovation initiative joining the Flying Health network. Essity Ventures thrives to shape the future of the health and hygiene ecosystem, by partnering with innovative start-ups and investing in game-changing solutions. The focus is on technology-driven feminine care innovations, which represent a fast-growing emerging market. As part of the partnership, Flying Health will scout start-ups worldwide that share Essity Ventures’ vision to lead the change within the Feminine Care business. 

Marie-Laure Mahé, Vice President E-Commerce & Marketing, Consumer Goods, Essity comments, “At Essity Ventures, we strive to reshape the future of Feminine Care and provide better answers to women’s health and hygiene needs.  We are convinced that such a vision can benefit from the expertise and know-how of a broader range of innovative partners and start-ups who share the same ambition. As one of our partners, Flying Health supports our goal to facilitate our cooperation with innovative entrepreneurs in the Feminine Care sector. Together, we aim to scale start-ups that offer innovative solutions for women’s health with a focus on the fem tech market to improve women’s health worldwide.”

“Strategic investments in start-ups are an important tool for corporates to innovate and develop new business areas,” explains Lina Behrens, Managing Director of Flying Health with a focus on start-ups and venture capital. “Essity Ventures offers promising femtech start-ups excellent expertise and global market access. We look forward to leveraging this position and to shaping the growing femtech market together”.

Digital innovation and user-centricity as success factors

Essity Ventures and Flying Health will jointly foster innovation in the women’s health space with digital technologies and innovative business models. 

“The timing for developing digital business models for the future healthcare market is ideal. Digital health is a global market and we are currently experiencing how value chains in healthcare are being redefined. The last few months, in particular, have shown that digital technologies are essential for sustainable healthcare systems worldwide. This momentum creates a window of opportunity for traditional and new players to position themselves for the future,” explains Laura Wamprecht, who as Managing Director is responsible for the partner management at Flying Health.

The market of digital healthcare is gaining a significant maturity as technical solutions become feasible and affordable. Furthermore, regulatory frameworks are currently established, enabling reliable business models. Thus, a major success factor in this industry will be user-centricity to build products which are loved by consumers. 

As a strong player in the sector, Essity Ventures has extensive know-how on customers and consumers’ needs. Other companies in the healthcare industry are still struggling with this perspective and  Flying Health management is convinced that this expertise will be a decisive competitive advantage. Flying Health is proud to have Essity Ventures as a partner for whom customer-centric product and business development is at the very heart of business.



About Essity Ventures

Essity Ventures is dedicated to backing start-ups within the health and hygiene space to lead the change towards a more sustainable and digitally advanced ecosystem. Essity Ventures is the ventures lab of Essity, a leading global hygiene and health company, improving people’s well-being through its products and services with sales in approximately 150 countries under leading global brands, such as Libresse, Bodyform, Nosotras, Saba, TENA, JOBST, Leukoplast, Libero, Lotus, Tempo, Vinda and Zewa. 


About Flying Health

Flying Health is the leading ecosystem for next generation healthcare – made of bits and bytes. The company offers its partners from the healthcare and consumer industry as well as digital health start-ups an exclusive environment for bringing digital diagnostics and therapies to market as well as developing new value chains and business models in healthcare. By working closely with both traditional and new players, Flying Health is actively shaping the healthcare of the future. Other partners include companies such as AstraZeneca, AXA private health insurance, GWQ ServicePlus AG, Sana Kliniken AG, Servier, Siemens Healthineers, Signal Iduna private health insurance, Teva, and the Thieme publishing group.


Contact Essity Ventures

Violetta Scola
Communications Specialist, Consumer Goods

Sophie Pellas
Digital Initiatives & Ventures Analyst 


Contact Flying Health

Laura Wamprecht
Managing Director