From KI pilot projects to integrated Commercial and Medical models: Join DigIT Pharma 2026 on September 9-10 at the Steigenberger Airport Hotel Berlin to discover how pharmaceutical companies are successfully translating digitalization, data and artificial intelligence into real-world practice.
The conference will focus on real implementations, measurable outcomes, and honest lessons learned rather than visions and isolated use cases.
Key topics on the agenda include:
- KI-powered decision support for Sales and Marketing (Next Best Action)
- Omnichannel strategies under real-world organizational conditions
- Integrating Commercial and Medical Affairs
- Medical information processes, knowledge management and AI-enabled content workflows
- Data analytics, customer segmentation and operational sales management
- Patient journeys, rare diseases and new models of care
- Business value, governance and scaling KI in regulated environments
If you would like to explore the challenges surrounding omnichannel, CRM, and KI-powered decision-making in advance, be sure to read the latest expert interview with Dr. Kati Wegner (Pfizer). Among other insights, she explains why omnichannel is rarely a technology challenge but primarily an organizational one.
For more information about the conference and to purchase tickets, please click here.