Flying Health

Together with our partners, we develop strategies and business models that shape the future of healthcare. Our interdisciplinary team combines extensive consulting expertise and innovative trend research to launch unique projects in the fields of digitalization, sustainability and demographics.

Our Advisory

Strategy & Innovation

We support our partners in developing their strategy and sharpening their future business plans. In doing so, we focus on innovative business models to position companies in Next Generation Healthcare. With our sound knowledge in setting up innovation and digital departments as well as the implementing innovation programs, we contribute to firmly anchoring innovation your company. Therefore, we focus on the following fields of action:

  • Analysis & Evaluation of future Market Developments
  • Development of Visions and Target Images
  • Strategy Development and Implementation
  • Creation & Implementation of internal Innovation Programs
  • Innovation Academies & Training
  • Open Innovation: Accelerator & Incubator Programs

For more than 5 years, Flying Health has been our reliable partner with whom we drive the digitalization of our business areas. The result is a noticeable change within the entire organization.

Thomas Lemke

CEO at Sana Kliniken AG

Business Development

We help our partners in developing new business model and using their market potential. Therefore, we focus on the following fields of action:

  • Identification of future Business Potential
  • Review and Pressure Testing of Business Models and Business Plans
  • Development of new Business Models along our focus topics
  • Validation of Business Models and Potentials within our network

„As a long-standing partner, Flying Health paves the way for new business models within our company. An outstanding result of this cooperation is the spin-off of our separate division for future topics, which shows the importance we attach to digitalization and innovation.”

Jens Naumann, CEO at Medatixx GmbH & Co. KG

Trend & Startup Scouting

With our cross-industry network and know-how, we support the identification of new solutions and impulses for your own business model. Therefore, we focus on the following fields of action:

  • Market Landscaping and Competitor Analysis
  • Tailor-made Startup Scouting
  • Organization and Implementation of Pitch Days & Matchmaking Sessions
  • Trend Scouting and Development of Target Images
  • Innovation Journeys & Delegation visits

„With Flying Health, we have a strategic partner, who translates the relevance of new trends and business models for our enterprise, using professional know-how and a pronounced ‘out of the box mentality’. With the joint trend scouting, we are always one step ahead of other market players.“

Christine Kreutzer, Senior Director Strategic Innovation at Teva

Market Access

Our experts accompany national and international startups and established corporates on their way into the German healthcare market. Therefore, we support our partners from identifying the best market access option to the final scaling process in the following fields of action:

  • Targeted Analysis and Evaluation of Market Access Options
  • Development of a validated Market Access Strategy
  • Operational Support for strategic Implementation
  • Scaling through targeted Marketing & Sales Strategies
  • Intros to relevant Decision Makers and Stakeholders

“Flying Health accompanied us as a reliable sparring partner from the initial market analysis to the final strategic development. Their advisory services enabled us to gain both sound and crucial knowledge of the German healthcare market to shape our joint journey towards a successful market entry and sales strategy for Germany.”

Eduard Kirchner, Country Manager Germany at Liva Healthcare

Visibility & Positioning

We support our partners in increasing the visibility for their topics and solutions in the market and reaching the right target groups with their communication measures. Therefore, we focus on the following fields of action:

  • Creating a tailor-made Positioning on political dynamics and current market developments
  • Preparation and targeted Communication of white papers and studies
  • Regular publications e.g. Watchlists, Radars, Monitors
  • Topic-centered Roundtables with relevant stakeholders
  • Conception, staffing, and moderation of regular sounding boards

„Flying Health convinces as a reliable partner with expert know-how and innovative ideas. The customised DiGA watchlist keeps our members up to date with all developments around digital health applications and has a clear focus on their impact for the pharmaceutical market.”

Jan Carels, Managing Director for Healthcare Politics at vfa

M&A and PMI

We support startups in finding the right buyer for their business, and corporates in developing a tailor-made portfolio of value-adding companies and solutions. Therefore, we focus on the following fields of action:

Sell-side M&A:

  • Identification of potential buyers within and outside our network
  • Creation of pitch decks and related marketing material
  • Intros and introduction calls to potential buyers

Buy-side M&A:

  • Development of customized portfolio strategies
  • Identification of potential portfolio companies and solutions
  • Intros and introduction calls to potential targets


  • Operational support during the integration process, focusing on the realization of the joint value creation potential in the market

„Flying Health‘s Expert Matching is the perfect opportunity for digital health entrepreneurs and founders to make new contacts and build strong partnerships within the European healthcare landscape. The match with our partner Teva ratiopharm and the introduction to our current lead investor are just two of the many success stories within this collaboration.“

Hannes Klöpper, CEO at HelloBetter

Want to learn more on how we work with our partners?
Take a look at our selected case studies.


Focus Topics


The Digital Health Care Act (DVG), which came into force in 2019, launched the concept of digital health applications (DiGA) in Germany and thus paved a new way to integrate digital solutions into the national healthcare landscape. In the meantime, the DiGA model has become a promising way for international and national startups, but also pharmaceutical companies and service providers to reach new patient groups and exploit their business potential in the market.

As part of our consulting services, we accompany our partners from the initial market analysis and decision-making process, along the DiGA Fast Track to the final sales and marketing strategy of their digital health appications.

Health Data

The ongoing digitalization of health data is shaping the healthcare system and its quality of care. In order to keep pace with the current dynamics within the market, healthcare corporates and stakeholders need to develop an understanding of how to store and process digital data, adapt the learnings to their strategic agenda and make innovative technologies usable for their own employees and patients. 

At Flying Health, we support our partners in creating targeted data and digitalization strategies, identifying the latest technologies and trends in the field of health data usage and integrating them into their own business models.

Demographic Change

From the shortage of skilled workers to crucial funding deficits: the demographic change is on the rise and is continously pushing the healthcare sector to its breaking point. Targeted impact analyses offer the opportunity to take a closer look at future challenges within the industry and one’s own business model and thus create a valid foundation for decision-making processes.

Our advisory services allow to paint a picture of future challenges and chances the demographic change brings with it to jointly develop innovative solutions and seamlessly implement them into the daily business of our partners.

GreenTech Market Access

The need for green health solutions is taking over the market and is increasingly manifesting itself on the health policy agenda. More and more healthcare players without tangible solutions are being forced into action to keep or even improve their position within the market. At the same time, innovative green tech solutions are sprouting from the ground, showing their potential to shape the market with sustainable technologies.

We support entrepreneurs and green tech startups in entering the market with their solutions, connecting them with relevant stakeholders and industry leaders, and working on positioning their ideas and topics within the healthcare landscape.

Green Health Strategies

Healthcare players have to become more sustainable to use their chances and opportunities for a future-oriented business development, enabling a transformation of the industry and its market conditions. Taking up impulses and trends from outside the sector and thus adapting them into a successful green health strategy is one of the key success factors of this challenge.

We support our partners in developing and implementing a tailor-made strategy for a sustainable business development, creating a targeted positioning within the market, and keeping an eye on the latest green health trends and insights across the globe.