We are delighted to welcome Onfy, a solo pharmacy marketplace expanding from B2C to B2B, to our Flying Health ecosystem.
- Onfy is a marketplace that connects consumers with pharmacies. Pharmacies list their products on the virtual marketplace, and Onfy’s algorithm finds the most cost-effective combination of products for each customer. This enables pharmacies to gain access to younger customers and increase sales, while customers benefit from saving.
- The range of products on Onfy’s marketplace includes a variety of over-the-counter medications, health and beauty items, and personal care products. Launched in 2021, Onfy expects to reach €25 million in sales by 2024, having already amassed 400,000 customers and sent 680,000 parcels, proving its success in the B2C sector.
- As the next step, Onfy aims to build a bridge between manufacturers and pharmacies by expanding into the B2B market. This will allow manufacturers to sell directly, bypassing intermediaries to reach pharmacies efficiently. Manufacturers will be able to expand market reach, reduce operational costs, and increase sales efficiency, while pharmacies gain access to better deals, transparent pricing, and streamlined purchasing.
We are excited to collaborate with the Onfy team as they expand into the B2B space, supporting OTC manufacturers in creating new digital sales channels.